Yester
A Nokia 1100 basic phone and Kenyan shilling notes at an M-Pesa agent, whose sign reads 'send money by phone' in Swahili (2012).
2007Nairobi, Kenya

M-Pesa Lets Kenyans Send Money by Text Message

A mobile money service let people without bank accounts pay and save using basic phones.

In March 2007, Kenya's primary mobile network operator, Safaricom, joined with Vodafone to introduce a commercial mobile money system known as M-Pesa. The initiative emerged from observations made by researchers in the early 2000s, who noticed that mobile phone subscribers in African nations such as Uganda, Botswana, and Ghana were using prepaid airtime as an informal substitute for currency. Friends and relatives would exchange airtime credits over long distances, which recipients could either use or trade for cash. Recognizing an opportunity to reach populations excluded from conventional finance, the UK Department for International Development funded development trials that paired international telecommunications companies with local financial initiatives.

The system was initially piloted in Kenya in October 2005 through a partnership with the microfinance organization Faulu. The early concept aimed to streamline loan disbursements and repayments for microfinance clients, allowing small borrowers to settle accounts using mobile connections rather than handling cash. However, test users quickly adapted the service for informal, everyday needs, particularly airtime purchases and money transfers between relatives. Responding to these patterns, the developers reoriented the platform from specialized microcredit administration toward domestic remittances and everyday personal payments.

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Sources

  1. M-Money Channel Distribution Case: Kenya, Safaricom M-PESA (IFC / World Bank)
  2. Briefing Note #159: Safaricom M-PESA Pilot Test (MicroSave)
  3. The long-run poverty and gender impacts of mobile money (FSD Kenya)
  4. Mobile money helped 2 percent of households in Kenya rise out of poverty (Popular Science)
  5. Vodacom to stop selling M-Pesa mobile payments service in South Africa (Fierce Network)
  6. Vodafone to shut M-Pesa in Albania (Capital FM Kenya)
  7. M-Pesa

Image: Rosenfeld Media