Yester
Street trading on Lagos Island in 2010, the market world in which Nollywood videos were sold (contextual).
1992Lagos, Nigeria

Living in Bondage Launches Nigeria’s Home-Video Boom

A thriller sold on videocassette helped create the industry known as Nollywood.

In 1992, the Nigerian entertainment landscape experienced a foundational shift with the release of the two-part drama thriller Living in Bondage. Written by Okechukwu Ogunjiofor and Kenneth Nnebue, with Ogunjiofor as producer, the Igbo-language project emerged during a period when local cinematic production lacked substantial financial backing. Ogunjiofor collaborated with Kenneth Nnebue, a commercial trader who imported blank VHS cassettes from Taiwan and helped supply the necessary capital along with sponsorship from Jafac Wine. Filmed directly on a VHS camcorder under the direction of Chris Obi Rapu for the first instalment and Chika Christian Onu for the second, the project bypassed traditional celluloid distribution entirely, popularizing a direct-to-video model that transformed Nigerian media.

The plot revolves around Andy Okeke, an ambitious man portrayed by Kenneth Okonkwo in his breakout role, who struggles with persistent financial failure and unemployment in Lagos. Despite the loyal backing of his wife, Merit, played by Nnenna Nwabueze, Andy becomes consumed by envy toward prosperous peers such as his companion Paul, portrayed by Ogunjiofor. Desperate to escape poverty, Andy agrees to enter a secretive ritual cult whose members pledge allegiance to Lucifer in exchange for boundless material prosperity. The pact demands a devastating price: the sacrifice of his most beloved relation, leading Andy to surrender Merit to ritual murder.

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Sources

  1. Awaiting Second Coming Of Living In Bondage (The Guardian Nigeria, 2015)
  2. Charles Okpaleke: A Walk Down The Classics Lane (The Guardian Nigeria)
  3. Who started Nollywood? (Africa Is a Country)
  4. Living in Bondage

Image: satanoid from Austin, TX, USA